How we leveraged Google display ads to boost sales of HP ProBook 450 G7 Laptops for Devnik Ghana
Devnik wanted to run competition-based display advertising for its HP ProBook 450 G7 laptops. And was looking to move away from keyword and affinity-based targeting, as it often resulted in irrelevant ad placements, less than optimal brand engagement, and compromised brand safety.
Our approach was to optimise and restructure existing campaigns on Google Ads, followed by gradually introducing new campaigns for products. We also used a range of automation, A/B testing and retargeting methods to increase click through rates and conversion rates.
The objective was to surpass targets across all KPIs, delivering the majority of website traffic throughout the campaign and with a view to delivering massive ROI.
We made use of remarketing by also segmenting out these audiences based on their previous interaction with the brand and their stage within the buyer journey.