HP – REDINGTON
HOME PRINTING SOLUTION AWARENESS CAMPAIGN
HP, a global leader in consumer and enterprise electronics and solutions was looking to create a digital marketing campaign to promote its Home Printing Solution which include HP Deskjet, Smart tank and Officejet printers.
The campaign was to create awareness about the range of HPS solutions available at Redington, but to drive sales of the HPS line.
Ultimately, the campaign was to create buzz that creates brand equity above competitors in the market.
- Creating a bespoke video about one HP printer for distribution on Pulse Social Platforms
- Video & Image Posts to Pulse Social Pages (Facebook & Instagram)
- Control and monitor weekly outputs to improve new outcomes