To ensure a competitive return-on-ad-spend and create engaging creative and copy for interactions with the brand.

We used layered targeting techniques to identify the right audiences amongst social media users, based on location, age, Job demographics, and interests including affinity with Compughana’s competitors

Event-based custom audiences using Pixel data layered with appropriate exclusions enabled us to curate our strategy, ensuring we delivered the right messaging, to the right people, at the right time.

For customers who were near the end of the buyer journey, for example ‘basket abandoners’, we offered incentives such as discounts to encourage them to convert