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How we recorded increased sales by 71% for Get4less Technologies using SEM: Keywords mapping
background
HP alongside its partner Smart space Company Limited was looking to create a digital marketing campaign to promote HP ProBook 450 G8 & HP EliteBook x360 1040 G7.
Smart space had never run ads before working with us so there was no previous data that we could utilize. We were starting from scratch on our mission to identify as quickly as possible whether PPC could be the next growth lever that they were looking for.
solution
From brainstorming sessions, it was clear there was one specific competitor to HP who they would always defeat in a side-by-side battle - Dell. The problem was, not everyone knew about this.
Armed with this information we aggressively targeted HP Laptop and Dell related search terms on Google and pretty much immediately saw great results thanks to our combination of highly relevant ad copy and a specific comparison landing page to ensure that 6% of all people who saw our ads would convert to a purchase
results
We made sure to group high buying intent keywords together and control match types stringently, making sure to tailor our ads specifically to the users search queries to improve quality scores and performance. This enabled us to identify quickly what was converting and what wasn't so that we could then begin to scale out our campaigns.
We increased purchases by 71% whilst reducing the cost per purchase by 32%
