KENYA

HP PROBOOK CAMPAIGN

background

HP intended to build awareness for the HP Probook Laptop. The aim of the campaign was to create top of mind awareness for the PCs.

solution

A digital media strategy was developed to focus on redirecting traffic to the Websites of HP Partners who sell the HP PROBOOK. Channels of engagement included Social Media platforms and ecommerce sites.

results

2,464,608 Impressions on Google

2,464,608 Impressions on Google

46,993 Clicks on Google

46,993 Clicks on Google

771,778 Impressions on Facebook

771,778 Impressions on Facebook

7,326 clicks to the website

7,326 clicks to the website