KENYA

HP PROBOOK CAMPAIGN

background

HP intended to build awareness for the HP Probook Laptop. The aim of the campaign was to create top of mind awareness for the HP ProBook PCs. 

solution

Brandlife Digital in partnership with Belva Digital, developed a digital media strategy to focus on redirecting traffic to the Websites of HP Partners who sell the HP PROBOOK.  

Channels of engagement included Social Media platforms and ecommerce sites.  While Brandlife Digital was the consult company on analysis and evaluation of the project and Belva Digital ideated and implemented the project. 

results

2,464,608 Impressions on Google

46,993 Clicks on Google

771,778 Impressions on Facebook

7,326 clicks to the website