HP PROBOOK CAMPAIGN
HP intended to build awareness for the HP Probook Laptop. The aim of the campaign was to create top of mind awareness for the HP ProBook PCs.
Brandlife Digital in partnership with Belva Digital, developed a digital media strategy to focus on redirecting traffic to the Websites of HP Partners who sell the HP PROBOOK.
Channels of engagement included Social Media platforms and ecommerce sites. While Brandlife Digital was the consult company on analysis and evaluation of the project and Belva Digital ideated and implemented the project.