Best Use of Search to Target Intent: Q3’21 Mitsumi Kenya online campaign
HP proposed to create a digital marketing campaign to promote HP Print & Supplies products. The campaign objective was to create awareness, drive conversion and purchase using Google Search Ads which will leverage on keywords. The keywords were used based on audience intent to drive traffic to the website to generate lead.
Brandlife Digital in partnership with Mitsumi Kenya, developed a digital media strategy to focus on SEM Marketing using commercial keywords to direct clicks to website embedded with a lead generation form.
Channel of execution was Google SEM and ecommerce sites. Brandlife Digital was responsible for the campaign lifecycle from ideation to execution.