Kenya

Reaching Target Audience using EDM

background

HP intended to increase sales of its Office and Home Printing solutions. This campaign focused on generating leads for the HP Officejet, Neverstop and LaserJet Printers.

solution

Brandlife Digital in partnership with Pulse Kenya, developed a digital media strategy to focus on redirecting traffic to the Websites of HP Partners who sell the printers. The strategy focused on using Email marketing as the channel for executing the campaign. Brandlife Digital was the consult company on analysis and evaluation of the project and Belva Digital ideated and implemented it.

results

Subscribers: 675,294

Impressions: 36,305

Open rate: 5.93% (36,305)

Click rate: 2.01% (716)