KENYA

Video Marketing Campaign to Generate Awareness for Haven Eye & Dental Centres

background

Haven Eye & Dental Clinic opened a new centre at Lekki Phase 1. The Health Care centre was looking to generate awareness for its new centre focusing on new customers within proximity to the centre to use its services.

solution

To generate awareness and get an influx of new customers, we focused on using incentives to get buzz for the campaign. The incentives were using free Eye & Dental consultations and discounts on teeth whitening and Eyeglasses. Creatives included Video & Images. The video gave an overview of what the centre looked like, displaying its attractive features and created a connection with the viewer. to drive awareness and conversions. Channels used were YouTube, and social media.

results

Impressions: 2,774,432

Impressions: 2,774,432

Clicks: 91,263

Clicks: 91,263

Video Views: 138,775

Video Views: 138,775