nigeria
AMD RYZEN IGNITE AWARENESS CAMPAIGN
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AMD was looking to turnaround its outlook and commercial position in the tech sector in the local market and is fashioning out ways to achieve this.
Partnering with the nation’s top OEM, HP, a program has been created to drive a favourable brand identity, highlight the distinctive and superior features, as well as ultimately ensure consideration transforms to conversion.
concept & solution
Developed a content strategy that span from pre-event, event to post event, using tech Influencer relation we created buzz about the launch of the AMD Ryzen Processors.
For this project, we effectively used targeted social media content Advertising on Facebook, Instagram & YouTube to improve visibility and increase patronage and generating leads for the partner store to optimize for sales
results
From the mechanics and channels used, we were able to achieve the following results.
More than 5,303,000 Impressions on social media - Facebook, Instagram, and YouTube.
Over 54,000 video views were generated across the platforms
Total of 28,375 clicks were achieved
Do watch a clip shared by one of the campaign influencers below
