nigeria
Best Use Of Programmatic Ads With The Hp Pavilion 14 X360 Entry Level Pc
background
Programmatic advertising exists in a wide range of digital channels, including display, mobile, video, and social. Traditional offline channels are well way on their way to become digitized too. We’re starting to see out-of-home channels advertise programmatically through digital screens on bus stations, shopping malls, and billboards. Hence why we adopted it for the HP Pavilion 14 x360 Entry Level PC campaign using Eskimi Display Advertising.
concept & solution
Numbers are important, but so is reach. Proxy browsers and feature phones are the mainstay of Nigeria, Africa and most emerging markets, and our target audience fall into one of these groups. With the programmatic ad we were able to reach a large audience with a high affinity to purchase the entry level PC.
results
From the mechanics and channels used, we were able to achieve the following results.
High Footfall at target partner stores.
5 million impressions generated.
32k link clicks.
