nigeria
HP ELITE DRAGONFLY LAUNCH
#LIGHTERTHANAIR
background
HP was to launch its Elite Dragonfly PC and required brand visibility and awareness for the launch. The launch was to hold 30th January 2020, which will have to engender a high brand recall and product affinity
solution
Developed a content strategy that span from pre event, event to post event, using Influencer relation we created buzz about the launch of the HP Elite Dragonfly PC.
results
190+ Online content produced
50 Million Impressions
8.2 Million Reach
300 Mentions
