nigeria
HP PAVILION INFLUENCER DIGITAL CAMPAIGN Live Life without Limits
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HP wanted to create and build awareness for its range of HP Pavilion PC amongst students, entrepreneurs and working professionals.
The campaign sought to ultimately drive support for sales of the HP Pavilion PC communicating the delivery option for ease of purchase.
concept & solution
For this project, we partnered with Nigerian influencers that were the best fit to communicate with the target audience. Influencers ranged from actors to lifestyle bloggers.
The aim was for them to create organic content that best appealed to their followers, one which would gain traction and center around the tagline ‘Live life without limits’.
We equally designed and created a number of posts for the influencers’ and HP partners’ social media pages.
results
From the mechanics and channels used, we were able to achieve the following results.
More than 10,000,000 Impressions on Social media - Facebook, Instagram, LinkedIn and Twitter.
More than 50,000 leads across Nigeria & Ghana.
Over 500,000 website clicks.
Do watch a clip shared by one of the campaign influencers below
