Nigeria
HP SUPPLIES- ACF DIGITAL CAMPAIGN
background
The agency was assigned the task of executing an online Twitter trend aimed at raising awareness about the hazards of counterfeit HP supplies, coupled with influencer communication.
concept & solution
To address the challenge, we conceptualized a strategic plan encompassing an engaging online Twitter trend. Leveraging influencers, we crafted impactful messages to educate the audience about the dangers associated with counterfeit HP products, fostering a sense of authenticity and trust.
results
The outcomes of our campaign were notable:
#HPFightAgainstCounterfeits secured the 3rd and 4th positions for 3 to 4 hours on Nigeria's trend table.
The campaign reached over 490,000 individuals, amplifying the message across a wide audience.
A substantial total of 1,300 cross-platform posts, initially on Twitter, were generated from the campaign.
The campaign's video content garnered over 61,000 views, with a video reach extending to 43,000+. The visual component added a dynamic element to the campaign, enhancing its overall impact.
The campaign not only effectively addressed the issue of counterfeit HP supplies but also engaged a diverse audience, creating a meaningful impact and fostering a sense of brand authenticity.
Do watch a clip shared by one of the campaign influencers below
