nigeria
INTEL EVO INFLUENCER CAMPAIGN
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Intel wanted to create and build awareness for its range of Intel Evo Platform 11th Gen Processor amongst entrepreneurs and working professionals
The campaign sought to ultimately drive support for sales of the Intel Evo Powered PC communicating partner stores for easy purchase
concept & solution
For this project, we partnered with Nigerian influencers that were the best fit to communicate with the target audience. Influencers ranged from actors, lifestyles & tech bloggers.
The aim was for them to create organic content that best appealed to their followers, one which would gain traction and centre around the tagline ‘What's inside matters’.
We equally designed and created several posts for the influencers’ and HP partners’ social media pages.
results
From the mechanics and channels used, we were able to achieve the following results.
More than 6,700,000 Impressions on social media - Facebook, Instagram, and YouTube.
Over 164,000 video views were generated across the platforms
Total of 83,571 post likes were achieved
Do watch a clip shared by one of the campaign influencers below
