NIGERA
Mega Easter Rush Campaign
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Mega Plaza aimed to create a cohesive consumer experience through an integrated marketing approach, blending online and offline assets to communicate the brand's offerings effectively. The objective was to employ strategic and disruptive thematic activation ideas, enticing consumers into the Mega Plaza community and showcasing how it meets their shopping needs.
concept & solution
Partnering with influential Nigerian figures, we carefully selected individuals who resonated best with the target audience. This collaboration established a unique platform, immersing our audience in a lively atmosphere where they were most receptive to the brand message. The goal was to leave a lasting impression about Mega Plaza.
results
The campaign yielded significant results through the employed mechanics and channels:
Over 7,200,000 Impressions on social media platforms (Facebook, Instagram, and Twitter).
Generated over 200,000 video views across various platforms.
Achieved a total of 83,571 post likes.
Additionally, our campaign hashtags trended as the top 1 and 2 discussed topics both pre-event and on the event day, maintaining prominence for approximately 3-4 hours.
Mega Easter Rush banner ads were strategically displayed on top websites, accompanied by a product campaign promotion to drive product patronage. The results were as follows:
The campaign successfully enhanced Mega Plaza's visibility, engagement, and product promotion, establishing a strong connection with the target audience.
Click here to watch the Mega Easter Rush Campaign
