Nigeria
Nuden Poundo International Women’s Day Campaign
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The theme for this year's IWD is ‘Inspire Inclusion’
“ When we inspire others to understand and value women's inclusion, we forge a better world. And when women are inspired to be included, there's a sense of belonging, relevance and empowerment.”
Nuden Poundo leveraged on this theme to:
1. Communicate the health benefits of Nuden Poundo to healthy living for women, helping them function at their optimal.
2. Leverage the theme to discuss key health issues common amongst women with the advice of health practitioners affording them a platform to share their thoughts and questions.
concept & solution
Our concept revolves around empowering women to prioritize their health and productivity through engaging podcast sessions. We bring together knowledgeable hosts and health practitioner to delve into pressing issues that affect women's well-being and productivity. Additionally, we feature brand ambassadors who share valuable insights and tips on maintaining a healthy lifestyle specifically tailored for women.
- Engaging Teasers: Short video teasers are created from the podcast sessions, highlighting key points and intriguing snippets to captivate the audience's attention.
Each teaser video includes a compelling CTA encouraging viewers to watch the full podcast session on the Nuden Poundo YouTube channel.
At the heart of our podcast sessions is the promotion of Nuden Poundo as the ultimate choice for nutritious meals, supporting men and women in their journey towards a healthier lifestyle.
results
The campaign yielded significant results through the employed mechanics and channels:
Over 260,000 reach on social media platforms (Facebook, Instagram, Twitter and YouTube).
Generated over 500,000 video views across various platforms.
Achieved a total of 24,468 post likes.
The campaign successfully elevated Nuden Poundo's visibility, engagement, and product promotion, forging a robust connection with our target audience. Through engaging discussions and insightful tips shared on podcast sessions and social media channels, we promoted Nuden Poundo as a versatile and nutritious option that caters to everyone's health and wellness goals.
Click here to watch one of the podcast session
