nigeria
Q1 2020
INTEL DIGITAL CAMPAIGN
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Intel invents at the boundaries of technology to make amazing experiences possible for all its customers by delivering the value proposition of speed and performance.
The brand has successfully driven the importance of the intel microprocessor chip and how critical it is as a component of a PC.
INTEL is currently positioned as a quality product manufacturer and an innovator among OEM companies. Its products show excellence with speed and good infrastructure and its chips are positioned as a premium product.
concept & solution
With the use paid digital media we increased visibility for Intel processors in Intel Partners stores nationwide.
We effectively used targeted sponsored ads on Facebook and Instagram, display ads on high traffic tech related websites to improve visibility and drive traffic to the pages of the Intel partners featuring customized landing page containing 8th, 9th & 10th Gen Intel powered devices.
Focus Retail Partners; DreamWorks, Westgate, Konga
To Drive traffic to individual partner’s Landing page having Intel Processor PC’s.
results
From the mechanics and channels used, we were able to achieve the following results.
4,211,970 Impressions was generated over the 4-week period of the campaign
30,000 Click (cumulative) to the websites of the 3 partners
Average 2,000 Leads generated across partners
See video clip below that led the engagement
(A video property of Intel)
