nigeria
Q1’20 REDINGTON NIGERIA
HOME PRINTING SOLUTION CAMPAIGN
background
HP invents at the boundaries of technology to make amazing experiences possible for all its customers by delivering the value proposition of speed and performance.
HP in Q1 2020 Digital Campaign seek to effectively use paid digital media to increase visibility for HP range of Product for Redington Nigeria.
concept & solution
For this project, we effectively used targeted Social media content Advertising on Facebook, Instagram & LinkedIn, Display ads on high traffic website; Legit.ng to improve visibility and increase patronage using email and phone number as click through.
results
From the mechanics and channels used, we were able to achieve the following results.
1,691,736 Impressions and 13,538 Clicks across social media and Display Ads on Legit.ng
More than 5,000 leads across Nigeria
Over 300,000 website unique visitors during the period
