nigeria
Use of SMS marketing for Haven Dental & Haven Optical Clinic Centre visibility
background
Haven Dental & Eye Clinic opened a new branch at Lekki phase 1 with the aim of enhancing proximity to its centre. An ad strategy was proposed to create online awareness, engagement, and brand consideration for the new centre to generate new leads for the new centre.
concept & solution
We launched an SMS marketing campaign which involved communicating the promotional offer (free consultation) to nearby residents informing them that a dental clinic and eye clinic was opened near their location. Example: Haven Eye and Dental Clinic branch opens near you. Free consultation for the first 50 people.
results
From the mechanics and channels used, we were able to achieve the following results.
70k Impressions
10k Clicks
36 people visited the new centre through the SMS Ad.
