To generate awareness and get an influx of new customers, we focused on using incentives to get buzz for the campaign. The incentives were using free Eye & Dental consultations and discounts on teeth whitening and Eyeglasses. Creatives included Video & Images. The video gave an overview of what the centre looked like, displaying its attractive features and created a connection with the viewer. to drive awareness and conversions. Channels used were YouTube, and social media.